The current hoverboard craze took off with a big assist from Vine stars, many of whom posted photos and videos of themselves on the boards in exchange for free models. But now one social media star, Cody Johns — who has more than than 5 million followers across platforms including Vine and Twitter — is looking to turn the tables, going from using his following to help other companies sell hoverboards, to using it to sell them on his own.
“When I first rode one, I really fell in love with it,” said Johns of the goofy two-wheeled scooter thingies that have shown up everywhere from basketball courts to Bieber videos of late. “I realized that this type of product would be a great business to get [involved with] — you can actually make decent money per unit.”
Johns is thus forming a new hoverboard company, called Neoboard, along with with a cousin, Ian Barlett. The company is launching today.
Read More: Buzzfeed
The Neoboard Cody Johns
