YouTube sensations Amanda Steele and Marcus Butler have teamed up with adidas neo to launch a collection of innovative footwear products featuring a new comfort concept called Cloudfoam.
The new #cloudfoam Step In campaign encourages people to Step In to what they’re most passionate about. Whether it is shopping all day with friends, exploring a new city, going to a music festival or watching a sports game. Cloudfoam sneakers offer the comfort to get the most out of life, and live each day to the max whilst still looking stylish.
British YouTube star Marcus Butler – who has over 4 millions of online followers – launched the #cloudfoam campaign through a vlog, giving his fans a glimpse of the things he loves to do most.
“The new adidas neo Cloudfoam shoes are perfect for me to wear every day. They suit my casual style and the extra comfort means that I can keep going all day long, even on the busiest days like when I was dashing around London. I had so much fun making my video and now I want to see what my followers love to do too!” said Marcus Butler.
Marcus’s behind the scenes of his Step In campaign shoot.
Meanwhile world renowned fashion and beauty vlogger Amanda Steele made the most of her native hometown of L.A by stepping in to style and creating a lookbook of her favorite Spring looks for her YouTube channel, whilst wearing her new Cloudfoam sneakers.
Amanda’s Step In Vlog Lookbook
“I love fashion so I choose sneakers which suit my style. Not only do the adidas neo Cloudfoam sneakers look great with my favourite outfits but the added cushioning means that I can be super comfortable all day. They are the perfect addition to my Spring wardrobe.” said Amanda Steele.
To join the campaign, neo fans should share photos on Instagram, Facebook and Twitter of their own ‘Step In’ moments, always using the hashtag #cloudfoam and they could be rewarded by adidas neo.
The brand new adidas neo CLOUDFOAM collection launches in store and online worldwide at adidas.com/neo
Marcus Butler-adidas neo
Amanda Steele-adidas neo
