The White House launches “Official Stories” on Snapchat to provide behind the scenes glimpses of the Administration.
There are over 100 million daily active Snapchat users between the ages of 13 and 34 who use this platform. The White House hopes to engage these users “in new and creative ways.”
Starting tomorrow, the White House will use its new account, Official Story offering Snapchat users behind the scenes of the State of the Union preparations including, footage not seen on other platforms before the President delivers his final address at 9 p.m. on Tuesday.
This is the first Administration to speak to the younger generation using their methods of communicating, social media. The White House has been active on other social media platforms; twitter 8.6M followers, Facebook 5.5M, Instagram 1.6M and Vine 120M loops.
The White House first Snapchat is the oval office and a bowl of apples.
